HOME/NEWS/The new Natural Wellness juice line
the new HPP line of freshly extracted fruit juices from MacÚ Natural Wellness

A new line of fresh HPP fruit extracts called Natural Wellness, designed to meet specific consumer needs and offer them a healthy and tasty solution to improve their overall well-being.

At Cibus Connecting Italy, the International Food Exhibition scheduled to take place at the Fiera di Parma on 29 and 30 March, Macè will preview a new line of fresh HPP fruit extracts called Natural Wellness, designed to meet specific consumer needs and offer them a healthy and tasty solution to improve their overall well-being.

The line comprises 5 categories of extracts and functional drinks:

  • Sport - Only fruit and minerals
  • Pro - Only fruit and vegetable proteins
  • Detox - 100% fruit
  • Multivitamin - 100% fruit
  • Antiaging - Only fruit and collagen

Def. Functional beverages (or functional foods) are those products with health benefits that go beyond their nutritional value.


Globally, functional beverages are a $32 billion industry that will grow at a CAGR of 6.96% over the forecast period (2021-2026).

Global functional beverage consumption is driven by consumer preference for soft drinks.

The public is willing to pay high prices for various functional benefits.

As started by Business Wire, consumers want to consume low-sugar drinks and are also actively looking for additional health-promoting ingredients. 

In this competitive scenario, Macé's naturally functionalised juices are perfectly targeted. 🎯

 

One of the main advantages of Macé is the 'domination' of HPP technology, which allows the fruit to be used as such to produce real natural supplements.

Unlike pasteurisation, the non-thermal HPP treatment preserves most of the nutrients in the fruit.

The addition of functional ingredients and superfoods makes these drinks and extracts unique. We can define the references in this line as fruit-uticals, i.e. functional products that use the nutritional properties of fruit to treat and prevent specific ailments.

 

Furthermore, compared to products currently on the market, the entire line is without added sugars or sweeteners. The sugars in the products are exclusively those found in the fruit from which the juices are extracted.



Macè's Natural Wellness line, at this launch stage, consists of 2 references in each category for a total of 10 extracts and drinks in the range.

The juices are presented in 250ml bottles, made of 100% recycled plastic, and on the label there are functional and nutritional claims related to the name of the category and linked to the ingredients present.